Case Study on International Business and E-Commerce
The Santos source opened its primary egress for selling a course of handmade gold and other jewelry in Quezon City in 1968. The aggregation presented a remote disposition of lady’s gold tackle including divers courses for the B, C and D trades. For more than ten years, it remained a fine unmarried fund trade wieldd straightly by the indelicate components of the Santos source and a few trusted employees. In the existing and posterior bisect of the eighties, besides, the source took habit of the body of new shopping malls in Metro Manila and opened indelicate new egresss located in the incongruous bisect of the city.
It manifest new courses of jewelry as sales remote. Natant the new courses were gold medallions that could be made in incongruous sizes and/or images using specialized induced equipment. The acception in the enumerate of the funds well-founded a main paraphrase of the funds well-founded a main paraphrase of the fund staff and the removal of achievement natant the proprietors in managing the sales egresss. The affection of the aggregation’s commodities required that a component of the source straightly superintendd the day to day operations of the egress.
In importation, paraphrase created a enumerate of new bearings in operations which well-founded the delineation of new fund plans and procedures, for copy for list controling and for ensuring the detain storage of the fund commodities succeeding achievementing hours. During this paraphrase, the indelicate components of the source actively compromised in the trade for copy the Santos townsman and their two eldest sons, institute it increasingly harsh to effectively superintend the five aggregation egresss.
As a outcome, the source ruled in 1989 to cork the primary fund located in Quezon City and adjourn the new chink in the trade. Elizabeth Santos, the youngest natant the Santos offspring ruled to acgang her parents and brothers in the address of Gintong Hiyas succeeding completing her bachelors’ order in Commerce in 1992. She is very computer and IT philosopher that can acceleration her source to unfold their bearing in list and certainty. Case Analysis • Point of View Elizabeth as new accompanyed component in the trade of her source knew the trade’ inconclusiveness.
She apprehends that her source is left astern in vocable of technology, adapting into the new plans produce their achievement lenient specially in list and in certainty. Using recent technology can produce their monitoring, potent and supervising to the trade • Statement of Bearing -The acception in enumerate of fund controls to acception of fund staff and removal of achievement natant the proprietors of the fund in managing the sales egress. -The proprietor needs to straightly superintend the day to day funds’ operation
-The paraphrase of funds requires the delineation of new plans and procedures foe copy list controling and for ensuring the detain storage of the fund commodities succeeding achievementing hours -Supervising, potent and monitoring beseem to harsh for the proprietors -Expansion outcomes to noncommunication of the primary fund located in Quezon City and adjourn to the new chink in the trade. SWOT Analysis • Strength -Wide dispositions of lady’s gold tackle including divers courses for the A, B, C, D trades present by the aggregation - It is a source trade.
The indelicate funds is coerce by Mr. and Ms. Santos and their two sons and one daughter - Mr. and Ms. Santos’ daughter perfect the examine of Bachelors’ of Commerce. She is IT and computer philosopher. -Mr. and Mrs. Santos accept few trusted employees -The source perform habit when the new shopping malls prove in Metro Manila. -They accept indelicate funds located in the incongruous bisect of the city -They manifest new courses of jewelry as sales remote for copy gold medallions that could be made in incongruous sizes and/or images
-They use specialized induced equipment - They are in ten years of benefit so the persons very unreserved them in jewelry diligence • Weaknesses -The Santos’ source tries to operation the trade very manually and in a oral way. They straightly potent, monitoring and supervising which required so abundantly attempt and very occasion consuming. -There are barely indelicate components of them who wield the trade and they all agreed that they cannot abide their set up consequently it is very harsh, which control to determine to cork the primary relative.
-They accept no local or recent plan that can acceleration them to do the list and reform their securities • Opportunities -Elizabeth who perfect the B. S. Commerce, deciding to acgang her source trade can acceleration her source a lot in monitoring, potent and supervising the trade -Her cognizance encircling IT, computer and recent technology can minimize her source bearing encircling monitoring, potent and supervising - The bearing in too abundantly attempt and very occasion consuming can too be minimize -Elizabeth can preface new plan that produces the list and plans achievement plain to wield
-They accept indelicate egress funds which produce them very unfolded to the consumer of jewelry and produce them very competitive. • Threats -The environment of the trade of the Santos source are endure changing in inner and manifest presentation, not coping to the changes get outcome to a bearing that promptly be harsh to wield - The technology of now are advancing if the Santos source do not use this occasion, their competitors may eminent them and get their costumer if they apprehend how to adapt to this technology.