Hide Submission Folder InformationSubmission FolderM3 Assignment 2 SubmissionInstructions
Assignment 2: LASA 1
Business Item Analysis
Directions: Make a Feasibility Study for Harley-Davidson using the forthcoming outline:
Part I: Differentiation Strategies
The anatomy of exoteric treatment and adversary anatomy you conducted developed module thoughtful the main defect chairman. She now needs you to dive into the disgraces and irritate them by conducting a duty item anatomy and introduceing your findings in a three-part PowerPoint offer.
Research the Harley-Davidson (H-D) Web condition for each disgrace, and criticism the annual declaration for pertinent details of the dimension, occasion, target communicate, benefits and amenities, and other conspicuous points of varyentiation. Conceive these details in Part I of your PowerPoint offer.
From the examination and anatomy of the duty items, identify:
A denomination of each disgrace that procures a free reintroduce of the disgrace and its attribute in the overall portfolio of Harley-Davidson.
The target communicate of each disgrace.
How the disgraces are equivalent and how they vary.
A precursive anatomy of any gaps that be in the portfolio that feasibleity bring to opportunities to add to the disgraces.
Your anatomy of practicable merger/acquisition/junction hazard possibilities and what would be consummated or accomplished through the merger/acquisition/junction hazard.
Part II: SWOT Analysis
Perform a SWOT anatomy for Harley-Davidson and conceive this notification in Part II of your PowerPoint offer.
Based on the interior analyses of the SWOT anatomy, assess the negotiative areas, instrument, capabilities, and strengths H-D possesses. Please be unquestioning to cloak the forthcoming negotiative areas in your assessment:
Marketing: New emanation fruit, integrated communicateing planning, communicateing communications, and construction customer faithfulness.
Operations: Quality, benefit, and congruous attempt.
Human Resources: Hiring, inoculation, developing capacity, and enterprise planning. Avoided lawsuits and bad PR due to its hiring practices. Is divine in its HR practices.
Executive Leadership: Toil scholarship and trial, trust environing where the toil is epithet, and treatment attempt.
Supply Fastening Optimization: Strategic sourcing of input, vendor treatment, integrated IS, and junction prospect delay suppliers.
Corporate Commission and Ethics: Concern for oppidan citizenship and the environment. Introduce any feasible divine concerns as well-behaved.
Safety and Quality: How the motorcycle toil is communication delay insurance and description issues.
Part III: Augmentation and Profitability Strategies
In dissection, the constabulary consultation is animated in your ideas environing doughty strategies for the advenient. The strategies you applaud gain own to add to augmentation and profitability, as outlined in the Annual Report.
You gain lack to pay extraordinary care to exploring upfit integration, strategic alliances, and the interior augmentation of new disgraces entering new geographic communicates, and/or dissectional acquisitions.
Consider the forthcoming:
Is Harley-Davidson, Inc., (H-D) competing in the fit dutyes, absorbed the opportunities and threats introduce in the outer environment? If not, how can H-D realign its mutation treatment to consummate a competitive custom?
This may conceive dissectional mutation to choose custom of opportunities such as excite upfit integration.
Is the fortification managing its portfolio in a way that makes synergy natant its dutyes? If so, what dissectional dutyes should it think adding to its portfolio?
After you own criticismed the augmentation and profitability strategies, make a register of practicable strategies to introduce a ample rove of ideas.
Part III of your offer should conceive your finished register—all feasible ideas—for the main defect chairman. This is your accident to be mental.
Next, class your ideas from best to cudgel. To do this, adhere-to in soul distinct things such as fit delay exoteric treatment, instrument and capabilities, and inaptitude of attempt.
For each of your top five ideas, add the forthcoming:
Briefly explain the treatment.
Why you chosen it as one of the top five.
Think environing such things as:
Does the treatment raise on exoteric competencies and inflame lifeless relationships natant disgraces? In other articulation, what can be leveraged or shared? What are the pros and cons of this treatment?
Your PowerPoint Feasibility Study offer gain also conceive slides pertaining to the forthcoming assessments:
Part I: Identification of dimension, occasion, target communicate, benefits, amenities, and points of varyentiation.
Part II: SWOT anatomy that conceives communicateing, operations, rational instrument, constabulary bringership, yield fastening optimization, oppidan commission, ethics, insurance, and description.
Part III: Augmentation and profitability strategies, including your top five strategic ideas and subsistence.
Submit the PowerPoint Feasibility Study offer to the main defect chairman so that she can criticism the alternatives and procure you delay feedback environing your ideas.
Submit your offer to the Submissions Area by the due continuance assigned .